The origin of animated content started a century ago when imagination and it’s limitless led to incubation of the fascinating world of animation. Those born in the th 19 century grew up to the legendary cartoons character of Tom & Jerry, Porky Pig and Mickey Mouse that were a real stress buster, Nowadays young & grown-ups are glued on TV, mobile devices & online, e.g. via YouTube watching animated content as well as playing 3D animated games By 2020, the global animation market is projected to reach $270 billion in value (Source; Kenya business daily) and Kenya is not left behind as demand for animated content is gradually growing and at current, there are over 10 well-established animation studios and top animation companies e.g. Fat boy animation producers of famous animated TV adverts such as, “Faiba”, and Buni media of famous puppet show XYZ.
A career in animation is in great demand nowadays. And why not? With high salaries, career growth and an opportunity to showcase your creativity, a career in this industry could be the right choice for today’s student. So here’s what you need to know to get started on your journey to becoming an animator.
Job profile Animation is a visual scientific art that involves drawing and storytelling through the design of 2D and 3D effects(illusions and shape change and movement). It’s a blend of entertainment industry and technology, concerned with design, drawing, layout, and production of graphically rich and attractive multimedia clips. Today almost every business needs creative minds. Animation Artist, infographic, VFX artists, designers are some minds that bring ideas to life. Animators can also branch into website design, graphics designing, and three-dimensional product modeling.
A job in this field can be defined as the art of breathing life to a character or an object. The main area of application of this profession is entertainment through film and television, but it is also needed in other areas such as business, sales, engineering, education, and advertising. Animators can also find jobs in print media and publishing firms. Animation content can also be used to address a social-political issue and for education purposes, e.g. Akili and ubongo kids (edutainment series for children 3-6 years old) by ubongo media. Animators typically use computer software to do their work.
They are members of a team that consists of other animators and artists who collaborate on projects.